<div>Devising your business strategy is only the first step - how do you make sure it lands with the people who will deliver it?</div>
<div> </div>
<div>StrategyStory believes strong, effective communication is vital in getting people behind a strategy. In this masterclass, Donald Maclean asks Kate Hooper to walk you through her 3 steps to support excellent strategic communication. You'll learn how to use storytelling to engage your team with your strategy in order to drive the action that you want to see.</div>
<p>Themes and Topics:</p>
<ul>
<li>01:40 - Why should you care about communicating strategy?</li>
<li>04:28 - "Culture eats strategy for breakfast"</li>
<li>06:35 - Step One: Bring it to life</li>
<li>11:40 - Step Two: Bring people together</li>
<li>16:16 - Step Three: Bring communications up the agenda</li>
<li>19:05 - Casestudy: Ooni outdoor pizza ovens</li>
<li>24:05 - Summary of the three steps</li>
</ul>
<p class="MsoNormal">More info:</p>
<ul>
<li class="MsoNormal">Visit our <a href="https://strategystory.co.uk/">website</a> for more information</li>
<li>Find us on <a href="https://uk.linkedin.com/company/strategystory">LinkedIn</a>, <a href="https://www.instagram.com/strategystory/?hl=en">Instagram</a> and <a href="https://www.facebook.com/strategystory/?paipv=0&eav=AfZxVXp2pZsy4TefK8rzpsRRZEJiXTyX6RM0GaSlJaUOQCFEruxT3q5EDycMCLQsH9k&_rdr">Facebook</a>   </li>
<li class="MsoNormal">Contribute your thoughts at <a href="mailto:hello@strategystory.co.uk">hello@strategystory.co.uk</a> </li>
<li class="MsoNormal"><a href="https://uk.linkedin.com/in/kate-hooper-74266362">Kate Hooper</a></li>
<li class="MsoNormal"><a href="https://uk.linkedin.com/in/professordonaldmaclean">Donald Maclean</a></li>
</ul>
<p>Credits:</p>
<ul>
<li>Written and produced by <a href="https://uk.linkedin.com/in/marthabrownill">Martha Brownill</a> and Kate Hooper</li>
<li>Delivered in partnership with <a href="https://alitu.com/">Alitu</a></li>
<li>Cover art by <a href="https://cuandesign.co.uk/">Cuan Design</a></li>
</ul>

Learn how to make your strategy land with effective communication.

The StrategyStory Podcast

How Can I Communicate My Strategy? - Mini Masterclass 4