The StrategyStory Podcast

We’re a podcast bringing you cutting edge thoughts and real world stories to help you develop your strategy and communications.

Listen onApple Podcasts

Latest episodes

07 May 2024

What can we learn about storytelling from Scotland’s whisky industry? - Ewen Mackintosh, Gordon & MacPhail

“If you don't see it, you can't feel it.”
Ewen MacIntosh.

There is an art to storytelling, and it could be said that Scotland’s Whisky industry really has that art sussed. Ewen MacIntosh has recently retired from a 33 year career in the family owned, premium spirits company Gordon & MacPhail, the last decade of which he held the position of MD.

In this episode, we hear Ewen’s story and reflect on his time at the company. We also delve into the winning recipe for not just good storytelling, but great storytelling.

Great storytelling captures our minds, our attention and crucially, our hearts.

In this episode you will learn more about Ewen, you will learn more about the Whisky industry, and you will most definitely learn more about some key ingredients required to shape a great, authentic story to reach customers and colleagues.

00:00

43:01

16 April 2024

Do You Want to Create a Strategy and Communication Approach in Your School That Will Actually Work?

Schools Special Episode

Do you want to create a strategy and communication approach in your school that will actually work?

‘We often see strategies developed at that leadership level...Then it’s presented to the community, and there’s not the buy-in or the understanding of that strategy, because it hasn’t emerged from the voices of the community."

David Burton

Principal Consultant, Independent Schools Victoria (ISV)

StrategyStory was set-up to tackle the challenge that around two thirds of strategies fail.

Our solution? Stories drive action and connection, so put storytelling back at the heart of matters.

We've been working in partnership with ISV for six years now. As we prepare to launch a new suite of programs in Australia, we speak with the ISV team about the critical need to embrace a strategic approach to address challenges facing schools. We delve into the significance of storytelling to build community and engagement, while offering some practical tips, and we hear from a Principal leading a school who took part in one of our programs.

You can find out more about the StrategyStory programs for 2024 here.

00:00

34:33