The StrategyStory Podcast

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Kate Hooper

27 February 2024

17m 33s

How Do I Drive an Emotional Connection to Strategy? - Mini Masterclass 6



In this Mini Masterclass, communications expert  Kate Hooper walks you through her 3 steps to foster an emotional connection to any strategy/ambition/vision/big idea! Using 'Simplify', 'Personify' and 'Amplify', learn how to make your strategy really land by communicating it with your team on a human level.

Themes and Topics:

  • 00:50 - Introduction: Simplify, Personify, Amplify
  • 02:24 - Simplify - Turn complex strategies into something people can understand
  • 04:30 - Personify - Let people connect with a strategy by allowing them to see themselves in it
  • 13:00 - Amplify - What is the best method of communication for your team?

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