How Can I Use Storytelling to Drive Change? - Carolyn Currie, Women's Enterprise Scotland

What if storytelling helped you to achieve your business’ dreams?

This week Carolyn Currie, Chief Executive of Women’s Enterprise Scotland (WES), shares how storytelling is central to her aim to make Scotland world-leading in its support for women-owned businesses.

Kate and Carolyn discuss how sharing stories about WES inspires young women and girls, how story drives policy change, and the role of stories in forming compelling strategies and engaging leadership.

Themes and Topics:

• 00:54 - Donald and Kate introduce the themes of the episode
• 06:58 - Carolyn's background in business
• 09:00 - The vision behind WES
• 10:55 - Shocking statistics: the barriers to entry women business-owners face
• 17:15 - The role of storytelling in achieving WES's agenda
• 21:14 - Developing successful strategies: capturing the imagination
• 27:05 - Carolyn's final message for aspiring women entrepreneurs
• 29:37 - Donald and Kate's breakdown of the episode

More info:

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• Contribute your thoughts at hello@strategystory.co.uk
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Delivered in partnership with Alitu
• Cover art by Cuan Design